ATOMIC DESIGN

Algorithm: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query.

Backlink: A Backlink is any link that goes directly to your website.

Blog: An online journal available for public viewing.

Click Through Rate: The percentage of clicks on a link out of the total number who see the link. For example, imagine 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people all choose one particular link. That link then has a 30 percent click through rate. Also called CTR.

Conversion Rate: The relationship between visitors to a web site and actions consider being a “conversion,” such as a sale or request to receive more information. Often expressed as a percentage. If a web site has 50 visitors and 10 of them convert, then the site has a 20 percent conversion rate

Cost Per Click: The cost agreed upon by the website and the search engine that will be charged to the website everytime their link is clicked on as a top advertised link.

Crawler: Component of search engine that gather listings by automatically “crawling” the web. A search engine’s crawler (also called a spider or robot), follows links to web pages. It makes copies of the web pages found and stores these in the search engine’s index.

Description Tag: The Meta information used at the top of a page to describe the sites contents.

Directories: A type of search engine where listings are gathered through human efforts, rather than by automated crawling of the web. In directories, web sites are often reviewed, summarized in about 25 words and placed in a particular category.

Hit: The occurrence of a single file being downloaded from a server due to a visitor viewing a webpage. A hit also includes all graphics files, style sheets, etc. So if a visitor visits a single page, this action may create multiple hits.

Index: The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized.

Keyword Analysis: Determines the most popular, qualified and targeted keywords and search phrases customers use when searching for your business.

Keywords Tag: Single or multi-word phrases that describe what the content of a webpage is about - inserted into the Meta Tags at the top of a page.

Keyword Density: The number of times any keyword is repeated within a web page, expressed as a percentage of the total number of textual words on the page.

Landing Page: The first page a user sees when they come to your site. It is important that this page is attractive and useful.

Meta Tag: A Meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. They provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.

Organic Search Engine Optimization: Using techniques such as copy writing, Meta information, and keywords to have a site appear on a search engine without paying for a position.

Page Rank: The name of Google’s web page ranking system relative to site popularity and importance. The number is out of 10, 1 being the lowest and 10 being the highest.

Page View: The number of times a web page has been viewed.

Pay Per Click: Sponsored searches provided by search engines where companies bid to gain top positions and keywords.

Ranking: The term describing where the webpage appears in the search engines results; 10 is the top ranking 0 is the lowest.

Search Engine Marketing (SEM): The process and strategy of using search engines results as an advertising vehicle. This may include improving rank in organic listings, purchasing paid listings, or a combination of methods all designed to increase visibility, clicks and, of course, leads and orders. Related terms: Conversion rate, Cost per click (CPC), Search engine optimization (SEO). Source: Marketing Profs

Search Engine Optimization: The process of manipulating a websites’ content to gain more traffic through strategic search engine positioning, copywriting, keywords, and pay per click campaigns.

Site Mapping: Relevant site maps with single links to each relevant webpage will improve your sites performance on major search engines,

Submission: The process of informing a search engine of a web page’s existence. Many search engines do this automatically.